Gordon: not flash, but safe

Saatchi’s new Labour ad is inspired. Taking the inverse-Rovian approach of exploiting one’s own apparent weaknesses, it succinctly expresses why Middle England will feel better off with Gordon.

He is so obviously not flash, he needn’t bother trying to be. This poster says that Brown is a safe pair of hands, and Cameron a risky, trendy lightweight. I love it when political art is so simply expressive.

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