Coincidentally, a few hours before Scoble redesigned his blog, I was admiring his persistence in sticking to old school white minimalism. I even thought, “Gee, maybe I should go to plain white with a header graphic, à la Dave Winer” (before he replaced the charming rotating header photos with text).
And yet there was something about the old Scobleizer.com that didn’t sit right. The header graphic didn’t suggest Scoble – his public persona and pursuits – the way the new one does. So I’d keep the new header (not sure about its subtle inclusion of part of the Seagate logo though – ad, okay, but sponsor’s logo in your personal header?), and I like the Friendfeed widget, but I’d rather have them on the old plain white background. The new style is clean and user-friendly, I just miss the amateur character of the less slick approach.
Given that I read Scoble’s and others’ feeds in a reader, why do I care? Because the blog as a physical place on the web – rather than a stream of thoughts I can access in any RSS-friendly space that suits me – still matters, as a projection of the blogger, and a place I go to “visit” him/her. I somehow feel more connected with a blogger when I click through to their site for a change.
LATER: Apparently the riff on the Seagate logo that is in Scoble’s header was accidental. Just shows how designers can get too close to their work – it jumped out at me straight away, and seemed a little too cosy with the sponsor. I hope it is changed.