Archive for the ‘Labour’ Category

Gordon: not flash, but safe

September 15, 2007

Saatchi’s new Labour ad is inspired. Taking the inverse-Rovian approach of exploiting one’s own apparent weaknesses, it succinctly expresses why Middle England will feel better off with Gordon.

He is so obviously not flash, he needn’t bother trying to be. This poster says that Brown is a safe pair of hands, and Cameron a risky, trendy lightweight. I love it when political art is so simply expressive.

Symbolism

September 14, 2007

I’m not a particular fan of Steve Bell, but I love today’s cartoon in The Guardian.

If you are not old or geeky enough to get the reference, read this.

Gordon Brown’s web presence: whither the Tech Prime Minister?

May 30, 2007

I just searched a bit more for Gordon Brown stuff (see previous post), and it turns out he has his own YouTube channel. That I didn’t know about it, despite being subscribed to the Labour Party YouTube channel, and searching YouTube for Brown, tells me his web team are not doing their job. It has 16 subscribers.

I found it via his own site, Gordon Brown for Britain, which is itself only fifth in a Google search for his name. The profile of his site and his YouTube channel could easily be raised, and should be if his staff want to serve the next Prime Minister well. The site tries, but leaves much room for improvement. The “moblog” links to a somewhat half-hearted flickr account, which nevertheless has some potential when used with Google maps to “Follow Gordon“. The “Team Blog” is written by Oona King, and hasn’t been updated for a week.

Mr Brown, we want more. Show us you will be the first Tech President Prime Minister.

British Foreign Secretary on YouTube

May 30, 2007

Margaret Beckett, the British Foreign Secretary, appears in a new video on the UK Labour Party’s YouTube channel, Labour:Vision.

She is at least talking to us directly, asking for questions/comments, and promising to reply in a future video, which is an improvement – in style at least – on Tony Blair’s attempts. Whilst the channel hasn’t been a YouTube hit (only 1122 subscribers to date), and it is difficult not to feel cynical about the sincerity of the claim to want a conversation with the public, the branding as a place to discuss Labour’s “vision” is a wise move by the party web strategists. The channel description reminds us of Labour’s role in recent British history, and attempts to move our minds off current controversies, and on to themes of social justice.

I hope Gordon Brown’s conspicuous absence from the purpose-made-for-YouTube videos is not a hint at the future Prime Minister’s attitude to web video. (See this attempt at interaction at a moderated hustings event.) Brown could have exploited his honeymoon period online with a cosy, spoken-to-camera, message to the web, telling us his “Labour Vision” for the future. It would be an opportunity to show himself as distinct from Blair. The new, web-savvy, PM would be embedded in blogs making obvious favourable comparisons with the outgoing premier. If nothing else he really needs to make something to change the top YouTube search result for “Gordon Brown”.